One of the more frequently asked questions we get from people is, “Why do I need a mobile app”. Certainly this is a legitimate question and speaks to the fundamentals that are surrounding not just the entire mobile app landscape but the complete universe of online marketing, promotion and commerce.
Features and Functions – It’s Not
From a technical point of view, it would be easy (as well as a cop out) to site all the various shiny technical features that can be built in to your mobile app. Features, like video streaming, Facebook, Twitter and social integration, GPS directions, Loyalty programs, shopping cart, website integration, click to call and more. If you’re interested in an inventory of all these you can read about all the mobile app features at your disposal at this page. However, in spite of our belief in the benefits of mobile apps, we’re not predisposed to and recommend, or suggest that your business MUST have a mobile app because this is not what we believe; every business is not a perfect fit for a mobile app. So how do you know if your and your business is right for a mobile app?
The One Thing We All Need More Of
There’s a lot of data surrounding the usage of mobile apps, the mobile web and how such stacks up against non mobile apps and if you’re a data type of person you can read about such from an article we wrote called “The Facts About Mobile Apps” but the one thing everyone needs is more time. Even those who may be more affluent than other need more time. We are attracted to those things and people who are respectful of our time and repelled by those things and people that are not as respectful of our time.
A good example of this are convenience stores. A billion dollar industry has grown up around the entire notion of convenience stores. Southland Corporation, the owner of 7/11 was actually founded in 1927 but it wasn’t until the mid 1960’s when the population began to value and demand more convenience in their lives did their franchise begin to really flourish.
Convenient access is why people are willing to spend more for a loaf of bread or a gallon of milk at a 7/11 and convenience is the litmus test you should use to determine if or if you can benefit from the development of a mobile app for your business.
The Mobile App Litmus Test
First – Whom Do You Serve? What do they Need?
It’s not rocket science. The only question you really need to have a solid answer for to start the process is to know who do you serve. Who is your audience? Do they value convenience? If convenience is something that they value then the question is how well are you delivering on their need to be conveniently served and how does your approach to convenience stack up against your competitors approach?
One thing you can say for sure, that if you and your business (regardless of what business is in) serves and audience that values convenience and respect for their time and assess you as being better (meaning more convenient to do business with) than your competition, then put a check in your box. However, by the same token the reverse is true. If you’re not as convenient as your competition, you might be losing business, customers.
The bottom line is that if your audience is mobile then it you’re best served if you can meet and serve them where they are. Not where you want them to be.
Second – The Technology Hygiene Factor
Once upon a time having a website was a competitive advantage. Yes, that was more than a few years ago but the website gold rush was a gold rush because business owners wanted to expand their market reach and (as mentioned above) meet their prospects where they were, not where they wanted them to be and they wanted to be the first (not the last) among their competitors to have a website. Meaning, they didn’t want to lose business because they didn’t have a website.
Now, there is no competitive advantage to having a website, only a competitive disadvantage if you don’t have one or if the one you have is lacking. Websites now are a hygiene factor. The reality is that technology becomes normalized over time and what might have been an advantage yesterday is now a must have.
So why do you want a mobile app? Quite simply, you may want a mobile app for the same reason you have a website. Because (as mentioned) you need to meet your customers where they are and to have one might give you an advantage but for sure as time marches forward, not having one is something that more and more could become a disadvantage.
Free 30 Minute Consultation
The purpose of this article is to provide a mental framework to help you consider the virtues of having a mobile app intelligently. There are certainly other specific functional factors involved you’ll need to consider, however if you want your business to compete with the sharpness of a razors edge, then any investment of time exploring the potential advantages offered by the convenience of a mobile app is time well spent.
We’ll help you understand the functional benefits and features that can be organized under the banner of convenience and how to leverage such to serve your audience and grow revenue with a free 30 minute no obligation consultation.
Our 30 minute no obligation consultation is truly a no obligation consultation. It’s not a sales call where we are going to try to close you or push you to make a decision. This is not how we roll. Our best customers are ones that understand the value of a mobile app and then use the app to the benefit of their business. Our intention is to serve.