The Mobile App facts below is from studies dating back to 2012, or so. Is it outdated? Yes. Is it any less relevant? No! The world is even more mobile now then it was in 2012. There world is not getting less mobile and if you think that it is, then you probably won’t be interested in the information on this page.
Really you know from your own experience how mobile the world is. I don’t really need to tell you, but if you want to garnish some insight about what the rest of the world is doing with their phone then you’ll find the information offered on this page very relevant.
A World Of Mobile Apps
People are using mobile devices to browse the web, network, search and shop at ever increasing numbers.
In fact some people don’t even own computers! They do all their browsing with their phone, or mobile device.
A customer recently told me that he couldn’t get one of his employees to do a certain task because he told me…………
“The guy doesn’t own a computer! He does everything from his phone!”
Your Business Needs To Be Mobile Now!
In January/February 2012 Edison Research and Arbitron conducted a survey to find out what Smartphone users where up to. This is where we’re gong to start. You already know how some people don’t even own a computer and totally rely on their mobile device and after you review these slides you’re gong to know what they’re up to.
The Smart Phone Market
The fist thing we’ll look at is the Smartphone market. How big it is, the rate of growth and what platform is winning the race.
In case you don’t know, a Smartphone is like a hand held computer. I like to call it a Tricorder (like in Star Trek) because that’s where it’s headed.
People love this kind of convenience and so it’s not any surprise to find that 50% of all phone are Smartphones. It’s a growing trend (40% a year) and the Google Android phone seems to be in front of the pack.
Smartphone Owners and Income Levels
Its no surprise that a majority of Smartphone owners are under the age of 34 but the higher up on the income ladder the more likely you’ll find a smart phone owner. People with disposable income to spend.
What Smartphone Owners Do With their Phone
They’re browsing the web and using their smart phone as much as they’re watching Television!
More on Smartphone Users and Social Networking
Social networking and specifically Facebook are very influential when it comes to making buying decisions. Meaning, that you need to have a strong Facebook presence and you should encourage and give them opportunity and reason to talk about you.
Video, Video, Video, Video
There is a love affair between internet users and video and close to half of all Smartphone owners are likely to share a video. This means that your company absolutely needs to have a presence on YouTube.
Not Being Mobile Could Cost Your Business Leads, Prospects & Sales
The last thing you want to have happen is to have people get to your site and find out that your site doesn’t display, or all you’re presenting is a sized down version of your regular website.
Your mobile presence has to cater to the psychology of the mobile web browser as they’re often in their car, walking down the street or jut plan in a hurry.
So Why Does Your Business Needs to be Mobile?
This is not rocket science. You need to be mobile because that’s where your prospects and customers are.
If you want your business to be located in front of buying traffic now and in the future, then developing a mobile presence is not an option, it’s a necessity.
You need to be mobile because it’s the best way to attract new prospects, leads and customers!
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