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Follow the Money
Elements of Convenience
If you want to know just how important is it to provide your prospects, leads and customers a convenient experience, consider the fact that there was a time, not too long ago when there wasn’t a convenience store on every other street corner. The mass proliferation of convenience stores pioneered by 7/11 going back to the 60’s grew because the Southland Corp. was smart enough to recognize the power of providing people a ‘one stop’ alternative where they could get food and gas. They saved people a tremendous amounts of time because they could get what they needed in a single stop. The rest as the say is history and the 7/11 convenience store model is now an icon of the global business landscape.
Attract, Engage, Retain, Grow
From a mobile app point of view, convenience is a major driver behind your ability to attract, engage and retain customers which ultimately leads to the growth of your business; something that we’re all interested in. When you’re customers come to your website and they see that your business has an app on the app store not only are you in receipt of status kudos, but you get a check in the box for valuing your visitors time, which makes you more attractive to them. Especially if your competition does not have an app.
Convenience and Engagement also go hand in hand. When you engage prospects they get the opportunity to discover your value to them. To discover how your business will help satisfy whatever immediate need or problem they have. Additionally in the process you give your prospects the opportunity to trust you and when people like and trust you, they’re more willing to buy from you. When you have a mobile app your prospect can engage with you by watching your YouTube videos, listen to your Podcast, read your articles and connect with you on Facebook, or Twitter.